Trademark applications (and registrations) provide you with resources to protect your business and investment; in fact they will become your most valuable business asset. There is a common misconception that registering a company, purchasing the website names and registering for tax purposes provides you that isn’t legal rights to protect your brand. This just isn’t the case; only a registered trademark can provide you with the legal backing to secure your venture and its future operations.
Questions often arise to whether to register a trademark status objected. The simple answer is that it is imperative, providing the only form of protection that provides exclusive legal rights added with the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capacity to stop others from via your brand and potentially damaging the reputation of the company.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Such as logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and servicing. The inclusion of a written description of this business’ offerings provides the legal specifics of insurance coverage. It is important that the range of products and/or services that the business produces is correctly classified into one of the 45 separate categories in the market.
It is important to focus on that trademark applications are country specific. For instance, this means that if you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect vehicles and business conception within australia too. Having rights into the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on a ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights cord less mouse with the trademark. Once computer software is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the application. However, objections are rare and the most of trademark applications progress straight through to registration. Once the trademark registration is approved, the business will receive certification and approval staying the exclusive user for this specified trademark for the plethora of goods and services applied for under the application.